Will Nowell has revolutionised the sales process with ValueMatch: Selling for Home Builders. Proven, powerful, and effective, ValueMatch listening skills will help you open the door to your prospective home buyers' emotional need to buy a new home. These skills, the core of the ValueMatch sales process, will help you match what your homes have to offer with what prospects value most in a new home -- and it usually has nothing to do with granite countertops or number of bedrooms. ValueMatch Selling for Home Builders will teach you how to: build rapport within the first 60 seconds; sell yourself to establish a relationship; convey the builder's concept or vision; make a dynamic presentation that includes asking for the close three times; put yourself and your prospect in a closing posture; complete the sale; launch a new after-closing relationship that brings in referrals. This is your guide for selling what matters most.