Proverbs are Never Out of Season: Popular Wisdom in the Modern Age by Wolfgang Mieder
The author of this text examines the uses to which proverbs have been put - political propaganda, advertising and medical superstition - and their role in the modern world. Ranging from regional proverbs to Americanizations and homespun wisdom, the book also contains 36 halftones that illustrate the place of proverbs in popular culture.