Cart
Free US shipping over $10
Proud to be B-Corp

Multimedia Comprehension Wolfgang Schnotz (University of Koblenz-Landau)

Multimedia Comprehension By Wolfgang Schnotz (University of Koblenz-Landau)

Multimedia Comprehension by Wolfgang Schnotz (University of Koblenz-Landau)


$10,39
Condition - Very Good
Only 1 left

Summary

Multimedia Comprehension presents a synthesis of theory and research about how people comprehend multimedia communications. Readers will gain knowledge and understanding of the functions of different forms of representation, how to enhance higher order cognitive processing, and how to make better practical decisions for multimedia design.

Multimedia Comprehension Summary

Multimedia Comprehension by Wolfgang Schnotz (University of Koblenz-Landau)

Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors.

About Wolfgang Schnotz (University of Koblenz-Landau)

Wolfgang Schnotz is Emeritus Professor of General and Educational Psychology at the University of Koblenz-Landau, Germany. He was a member of the Reading Expert Group for the OECD, Chief Editor of Learning and Instruction, and head of the DFG Graduate School Teaching and Learning. He publishes on text comprehension, multimedia learning, learning from animation, and conceptual change.

Table of Contents

1. Introduction; 2. A short history of multimedia sign systems; 3. Basic forms of representations; 4. Comprehension of text; 5. Comprehension of pictures; 6. Integrative comprehension of texts and pictures; 7. Quasi-Symbolic relations between text and picture comprehension; 8. Beyond comprehension: multimedia in thinking and problem solving; 9. Practical implications; Concluding remarks.

Additional information

GOR013623243
9781009303231
1009303236
Multimedia Comprehension by Wolfgang Schnotz (University of Koblenz-Landau)
Used - Very Good
Paperback
Cambridge University Press
2023-02-23
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Multimedia Comprehension