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Marketing Competences and Strategic Flexibility in China Y. Wang

Marketing Competences and Strategic Flexibility in China By Y. Wang

Marketing Competences and Strategic Flexibility in China by Y. Wang


$42.29
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Summary

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Marketing Competences and Strategic Flexibility in China Summary

Marketing Competences and Strategic Flexibility in China by Y. Wang

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

About Y. Wang

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.

RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.

Table of Contents

Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion

Additional information

NGR9780230013506
9780230013506
0230013503
Marketing Competences and Strategic Flexibility in China by Y. Wang
New
Hardback
Palgrave Macmillan
2006-12-01
261
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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