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Some Stories Yvon Chouinard

Some Stories By Yvon Chouinard

Some Stories by Yvon Chouinard


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Some Stories Summary

Some Stories: Lessons from the Edge of Business and Sport by Yvon Chouinard

A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both. -- LP Jacks For nearly 80 years, Yvon Chouinard has followed this advice, pursuing, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he's learned in articles and books, personal letters and poetry, introductions and eulogies. In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. The results is both more of Chouinard's iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life. Some Stories is an eclectic portrait of a unique life lived well. Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company's new simple but direct mission statement, revised for the first time in 27 years: We are in business to save our home planet. With it he emphasizes the urgency of the climate crisis then entreats every person's obligation to reflect on, commit to, and act on this mission.

Some Stories Reviews

Yvon Chouinard says he's more of a storyteller than a writer, but Some Stories, Chouinard's brick of a beautiful coffee-table book about his life at Patagonia, and in Patagonia, and in all the other places the company founder and climbing iconoclast has made his mark, shows that his writing chops hold up. -- Outdoor Magazine
Yvon Chouinard says he's more of a storyteller than a writer, but Some Stories, Chouinard's brick of a beautiful coffee-table book about his life at Patagonia, and in Patagonia, and in all the other places the company founder and climbing iconoclast has made his mark, shows that his writing chops hold up. It's filled with tales of his early days in Yosemite and kicking around South America with his friend Doug Tompkins, the late conservationist and founder of the North Face, and the scrapes he got into along the way. --Outside
It is easy to get lost in each story, to imagine oneself sitting next to Chouinard, gazing into a roaring campfire, regaling you with an incredible tale. Envying his life, you'll want to close the book and step outside. He wouldn't be offended. --BookTrib
Even some of the more technical climbing entries are lyrical in their appreciation for the stunning beauty of his surroundings, a feeling that is mirrored in the awe- inspiring photos of places and perspectives that most of us will never get to see in person. Chouinard's impassioned conclusion- impossible to ignore-is that our planet is increasingly under threat, and we must join together to actively defend it. -- 805 Living
There is nobody that knows the edge of business and sport better than Yvon Chouinard. ...you will be challenged by provocative thinking within the pages of this skillfully crafted book. -- Mountain Weekly News
...the thoughts and the example set by Chouinard may also upset the equilibrium of any reader who has become stuck in their work or in how they spend their days. It's an essential read and a worthy successor to Chouinard's previous work, the well-known Let My People Go Surfing: The Education of a Reluctant Businessman. -- Forbes.com -- Micah Solomon * Forbes.com *
Chouinard's storytelling shines, providing an intimate look at a life 'focused neither on the past or future, but on the present.' Climbing magazine
This truly is a special book and one that can be read, revisited, and cherished for many years. It is a book about a man, but it is really about all of us - how we ought to live, what is of value, and what the natural world really means. After all, isn't this what we are really focused on when we head off into the wilderness? And for this reason, Chouinard's new book, Some Stories: Lessons from the Edge of Business and Sport, is as good as gold. --The Venturing Anglermagazine
His new book Some Stories: Lessons from the Edge of Business and Sport, offers an inside look at how outdoor adventure made him the outspoken environmental advocate he is today. The collected stories are in turn insightful, touching, provocative and funny, and it's easy to imagine Chouinard recounting them around a campfire. -- Mountain Outlaw
Some Stories is worth the read for amazing adventure alone, the road trip to Patagonia from California, with its surfing, storms, river fords, and of course the climbing. It illustrates the true character of a man who was living the exact life he wanted, and for whom success would come thanks to a quiet excellence; there's not a touch of flashy salesmanship to be found here, nor any of it luck - there's no room for counting on that when you're 1,000 feet up on a flat face of granite. --TheMANUAL (website)
What comes through in Some Stories is plenty of adventure, some lessons in good business (namely, be honest, do your best, and don't screw anyone or anything over, including the planet), and a reassuring sense that in America, a person can make much of himself or herself if they try hard enough. It's never a guarantee, but if you're the kind of person who simply refuses to give up climbing the most challenging rock on the planet, then you've definitely got a leg up. -- TheManual (website)
The hefty book is generously illustrated with professional looking landscape photos, but the real joy for many readers will be the more casual snapshots of Yvon and friends hanging out in younger days, with full beards and thick heads of hair. And there are also plenty of terrific action shots of the author and companions literally hanging out from beneath outcrops and while performing other wild manoeuvres. Perhaps after all the adventures, the ones he got and the ones he went for, it comes down to just believing in your own capabilities. Chouinard believed he could climb a cliff and ski a mountain and surf a break. And that he is capable of turning a business into a force for good. He believed he could do it all, and he has. -- Atlantic Salmon Journal
But besides plain enjoyment, one will find epiphanies, advice, ultra-penetrating perception, and wisdom. Chouinard gives us much more than merely a good read. By purposefully seeking to muddle through, Chouinard has lived a remarkable, even exemplary life. Some Stories lets its readers understand that it is a life that has had value for them, as well. -- California Fly Fisher
When was the last time you read a coffee table book? Sure, the images in Chouinard's tome alone are worth its heft - outdoor adventures always seem to look so much better in grainy retro photos - but don't ignore the words between them. The book is organized as a collection of letters, articles and journal entries written by Patagonia's founder. Between moments from a life lived on mountain flanks and surf breaks are anecdotes that color in the gaps (including a run-in with the Guatemalan Army, for example). -- gearpatrol.com
This is a beautiful hardbound, coffee-table book packed with images cherry picked from YC's long career and adventurous wanderings in both the natural and business worlds. This book is a fine effort and offers a glimpse into the life and soul of one of the greatest climbers of the day; it's worth the effort to snag a copy just for the Yosemite and South American climbing stories alone. -- Chiwulff.com

About Yvon Chouinard

Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California.

Table of Contents

Preface Minutes-Southern California Falconry Club Lessons from the Edge Letter to Dave and Ann Croft Introduction to Climbing and Surfing in the 1950s Remember That Big Storm The Master's Apprentice The North Wall of Mount Edith Cavell Quarter Dome - North Face Modern Yosemite Climbing Sentinel Rock: A New Direct North Wall Route Personal Notes from the North American Wall Muir Wall - El Capitan Letter to Malinda Pennoyer Fun Hogs Thoughts on Climbing in the Kaisergeberg Coonyard Mouths Off Das Tent Letter to Ken Wilson, Mountain Magazine, Chouinard Cerro Torre On Tump Lines All That Glitters Isn't Gold Coonyard Mouths Off - Part II Salsipuedes Excerpts from Climbing Ice My Life on Ice The Myth of Powder Pinhead's Progress One-Way Trip on the Clarks Fork 'Opihi Man by Claire Chouinard and The Rest of the Story Dear Mum The Secret Weapon Seaweed Salad Attack of the Killer Limpets Eat da Bait! Bad Day at Flat Rock Further Adventures with the Atoll Man: A Month at Sea and on Land Foreword to No Bad Waves Dear Claire A Miracle in Calcutta Dear Mister President Why Voting Is Not a Waste of Time An Introduction to Glenn Exum Memorial for Dick Pownal Eulogy for Bruce Hill Why a Tools Conference, Patagonia's Tools for Grassroots Activist We Lost a Chief - Doug Tompkins Measuring Time The Minestrone Hatch Sucker Cakes Bhutan Brown Trout The Pack A Good Skunking Lessons from a Simple Fly Threats to Coldwater Fisheries The Responsible Economy Do Good Zen Lessons

Additional information

CIN1938340825G
9781938340826
1938340825
Some Stories: Lessons from the Edge of Business and Sport by Yvon Chouinard
Used - Good
Hardback
Patagonia Books
2019-06-06
464
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Some Stories