Modern Marketing Strategy by Edward Bursk & John F. Chapman (ed)
1965. Third Printing. 360 pages. Pictorial paper cover. Some diagrams and charts throughout. Glue remains firm. Hinges are cracked. Pages remain bright and clear with minimal tanning. Couple of ripped pages. Minor dog eared corners. Occasional foxing. Covers have mild edge wear with slight rubbing to surfaces. Reading creases to spine. Slight curl to corners. Tanning to spine and edges. Sticker to front.