How to Sell Successfully by Direct Mail by John William Wilberforce Cassels
1960. 4th Edition, Revised. 410 pages. Black and yellow dust jacket over blue cloth. Black and white illustrations throughout. Binding remains firm. Pages and illustrations have light tanning and foxing throughout. Boards have light shelf-wear with corner bumping. Slight crushing to spine ends. Unclipped jacket has light edgewear with chips and creasing. Wear marks overall.