Research Methods in Marketing by Ken Elliott and Martin Christopher
1973. No Edition Stated. 248 pages. Illustrated jacket over grey cloth. Pages have slight foxing, tanning and minor thumbing. Pencil inscriptions to front endpaper. Boards have some moderate edge wear, with slight bumping to corners and minor bumping to spine ends. Unclipped jacket has some edgewear with chips, tears and creasing. Jacket is slightly rubbed and marked overall. A ring mark to front.