Panier
Livraison gratuite
Nous sommes Neutres au Carbone

The Economics of Strategy David Besanko

The Economics of Strategy par David Besanko

The Economics of Strategy David Besanko


8,40 €
État - Bon état
Disponible en seulement 1 exemplaire(s)

Résumé

This textbook has been designed for use on MBA courses in managerial economics, business policy, competitive strategy or strategic management. It covers the economics of the firm, industrial organization economics, strategic positioning and topics associated with internal organization.

The Economics of Strategy Résumé

The Economics of Strategy David Besanko

Divided into four sections, this text is written for a one-semester 2nd/3rd year/MBA course in managerial economics, business policy, competitive strategy or strategic management. Part 1 focuses on the boundaries of the firm while covering the economics of the firm, transaction costs, economies of scale and scope, and diversification. Part 2 covers industrial organization economics, including traditional I/O topics such as market structure, and modern I/O topics such as dynamic price competition. Part 3 covers strategic positioning and dynamics providing an economic foundation for topics such as generic strategies and sustainable advantage. Part 4 covers topics associated with internal organization, covering agency theory, the economics of organization design, and the interface between economics and organization theory.

Sommaire

Part 1 Firm boundaries: the evolution of the modern firm; the vertical boundaries of the firm; the transaction costs of market exchange; organizing the vertical chain; the horizontal boundaries of the firm; diversification. Part 2 Market and competitive analysis: industry analysis; market structure and competition; strategic commitment and competition; the dynamic of pricing rivalry; entry and exit. Part 3 Strategic position and dynamics: strategic positioning for competition advantage; analyzing cost and differentiation advantage; sustaining competitive advantage; the origins of competitive advantage. Part 4 Internal organization: incentives and agency; strategy and structure; power and culture; the role of the general manager.

Informations supplémentaires

GOR001781932
9780471598497
0471598496
The Economics of Strategy David Besanko
Occasion - Bon état
Relié
John Wiley and Sons Ltd
19951225
792
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous.