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Brain Bugs Dean Buonomano (UCLA)

Brain Bugs par Dean Buonomano (UCLA)

Brain Bugs Dean Buonomano (UCLA)


€28.00
État - Très bon état
Disponible en seulement 2 exemplaire(s)

Résumé

A lively, surprising tour of our mental glitches and how they arise.

Brain Bugs Résumé

Brain Bugs: How the Brain's Flaws Shape Our Lives Dean Buonomano (UCLA)

With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these bugs in terms of the brain's innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function-and malfunction-in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses.

Brain Bugs Avis

Intriguing take on behavioral economics, marketing and human foibles. -- Publishers Weekly

À propos de Dean Buonomano (UCLA)

Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain's Flaws Shape Our Lives, was a Wall Street Journal bestseller.

Informations supplémentaires

GOR006032097
9780393076028
0393076024
Brain Bugs: How the Brain's Flaws Shape Our Lives Dean Buonomano (UCLA)
Occasion - Très bon état
Relié
WW Norton & Co
20110913
320
N/A
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