* A practical guide to help corporate executives create and implement ethical programmes in their firms. The author studied ten firms with existing successful programmes in depth, and surveyed ten other similar firms. The book uses actual examples to explain how successful ethics programmes can be installed. Among the firms discussed are Cray Research, Johnson and Johnson, Lincoln Electric and Texas Instruments. Though the author takes it for granted that the reader already intends to install an ethics programme and does not need to be persuaded of the need, he argues that adding an ethics programme to an already well-managed firm can improve corporate performance. Thus, a well-conceived and executed programme can act like a supercharger to sales and profits.