Effective negotiating is a vital skill - and one that can be learned. This book reveals the strategies, tactics, techniques, and skills of negotiation - how to use them and how to deal with them, and how to make your business better. Successful deals don't just happen. They are the result of using specific skills and techniques to get what you want, and Gary Karrass's methods have been endorsed by such companies as General Motors, Ford, Mobil and Xerox. Whether you are a company chairman of a sales person, this book will help you close more deals with more poise and self-confidence, and with greater profit each and every time.