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The cognitive model of vote choice; the data base; the new norm -variability not loyalty; the process of political socialization; relevance of political attitudes to vote choice; the relative role in vote choice of social and cognitive determinants; the life history of issues - attitude and vote change; perceptions and evaluations of parties' stands; the process of deciding how to vote; structure of political attitudes - randomness or ideology; the middle ground - the liberal and alliance voters; implications for social psychologists; implications for political scientists; political implications; measures used in the longitudinal sample; characteristics of the longitudinal sample; tables and figures relating to chapters. Process.