Panier
Livraison gratuite
Nous sommes Neutres au Carbone

Infographics Jason Lankow

Infographics par Jason Lankow

Infographics Jason Lankow


€10.50
État - Très bon état
Disponible en seulement 2 exemplaire(s)

Résumé

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content such as infographics and data visualization can accomplish this.

Infographics Résumé

Infographics: The Power of Visual Storytelling Jason Lankow

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content such as infographics and data visualization can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content. * Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity * Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.

À propos de Jason Lankow

Lankow, Crooks, and Ritchie are the three cofounders of Column Five, a leading creative agency specializing in infographic design, data visualization, and social PR. They have worked with hundreds of clients representing a range of industries, such as GE, Intuit, Microsoft, Sony, eBay, and the World Bank. Their work has been featured in Fast Company, the Atlantic, TIME, Forbes, the Wall Street Journal, and GOOD magazine. They speak on the subject of infographics frequently, including recent talks at the Federal Reserve and AIGA (American Institute of Graphic Arts), and teach a course on Visualization of Information at Columbia University.

Sommaire

Intro 1. Introduction 010 A Brief History of Infographics 014 The Purpose of This Book 018 What This Book Is Not 018 A Note on Terminology 019 How to Use This Book 024 Chapter 01. Importance and Efficacy: Why Our Brains Love Infographics 028 Varied Perspectives on Information Design: A Brief History 031 Objectives of Visualization 038 Appeal 040 Comprehension 044 Retention 050 Chapter 02. Infographic Formats: Choosing the Right Vehicle for Your Message 056 Static Infographics 060 Motion Graphics 074 Interactive Infographics 082 Chapter 03. The Visual Storytelling Spectrum: An Objective Approach 088 Understanding the Visual Storytelling Spectrum 090 Chapter 04. Editorial Infographics 112 What Are Editorial Infographics? 114 Origins of Editorial Infographics 122 Editorial Infographic Production 128 Chapter 05. Content Distribtion: Sharing Your Story 146 Posting on Your Site 149 Distribution Your Content 152 Patience Pays Dividends 159

Informations supplémentaires

GOR006208734
9781118314043
1118314042
Infographics: The Power of Visual Storytelling Jason Lankow
Occasion - Très bon état
Broché
John Wiley & Sons Inc
20120904
272
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en très bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous.