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Understanding Communication Theory John F. Cragan

Understanding Communication Theory par John F. Cragan

Understanding Communication Theory John F. Cragan

6,70 €
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Résumé

Teaches undergraduate and graduate communication majors about essential communication theories and illustrates their contribution to society. A metatheoretical blueprint used to classify and analyze 42 core theories is introduced in Chapter 1. This metatheory divides communication theories into fiv

Understanding Communication Theory Résumé

Understanding Communication Theory: The Communicative Forces for Human Action John F. Cragan

A discipline-based, comprehensive text for communication theory courses, this volume provides a practical, engaging overview of 42 different theories that students will need to be aware of as they enter the serious study of this field. The authors, established scholars and writers, have provided a user-friendly tour of the discipline, complete with a unifying metatheory (in Chapter 1) which helps contextualize and organize the different theories as they are presented. Accurate, up to date, and comprehensive, this volume will prove a valuable addition to the literature on the subject and an invaluable guide through the discipline.

Sommaire

All chapters conclude with Summary.

1.Introduction to Communication Theory.

Overview.

The Communication Metatheory (TCM).



2.Information Systems Theory.

Viewing the General Communication Theory.

Introducing the Theoretical Concepts.

Working with Its Qualitative Method.

Observing Its Usefulness.



3.Rational Argumentation Theory (RAT).

Viewing the General Communication Theory.

Introducing the Theoretical Concepts.

Working with Its Qualitative Method.

Observing its Usefulness.



4.Symbolic Convergence Theory (SCT).

Viewing the General Theory.

Introducing the Theoretical Concepts.

Working with Its Qualitative Method.

Observing Its Usefulness.



5.Uncertainty Reduction Theory (URT).

Viewing the General Theory.

Introducing the Theoretical Concepts.

Working with Its Qualitative Method.

Observing Its Usefulness.



6.Narrative Paradigm Theory (NPT).

Viewing the General Theory.

Introducing the Theoretical Concepts.

Working with Its Qualitative Method.

Observing Its Usefulness.



7.Diffusion of Innovations Theory (DIT).

Viewing the General Theory.

Introducing the Theoretical Concepts.

Working with Its Qualitative Method.

Observing Its Usefulness.



8.Interpersonal and Small Group Communication Context Theories.

Interpersonal Communication Context Theories.

Small Group Communication Context Theories.



9.Public Speaking and Organizational Communication Context Theories.

Public Speaking Communication Context Theories.

Organizational Communication Context Theories.



10.Mass and Intercultural Communication Context Theories.

Mass Communication Context Theories.

Intercultural Communication Context Theories.



11.Communication Microtheories.

Basic Concept Microtheories.

Message Structure Microtheories.

Dynamic Structure Microtheories.

Communicator and Medium Structure Microtheories.

Evaluative Microtheories.



12.Capstone.

Finding the Communication Rosetta Stone.

Growing Communication Daisies and Other Flowers.

Viewing the Communication Field of Flowers.

Peddling Our Communication Flowers.

The Last Bouquet.



Endnotes.


References.


Theory Glossary.


Name Index.


Subject Index.

Informations supplémentaires

GOR013403770
9780205195879
0205195873
Understanding Communication Theory: The Communicative Forces for Human Action John F. Cragan
John F. Cragan
Occasion - Bon état
Broché
Pearson Education (US)
19980228
422
N/A
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