Name: Strategy for Tourism par John Tribe (Professor, Professor of Tourism at Surrey University)
SKU: 9781910158623
Price: 13.00 EUR
Availability: InStock

Strategy for Tourism Résumé

Strategy for Tourism John Tribe (Professor, Professor of Tourism at Surrey University)

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.

Strategy for Tourism Avis

This text will be an invaluable aid for students seeking to understand strategy and its importance for success in tourism. Written in a highly accessible fashion with a range of international case studies and good diagrams, it provides a comprehensive coverage of all facets of strategy and strikes the right balance between theory and practice: A good read. Professor Leo Jago, Christel DeHaan Tourism and Travel Research Institute, Nottingham University Business School, UK John Tribe's Strategy for Tourism insists on the benefits of strategic action, not least in volatile and unpredictable times... [it] has many merits, particularly as it provides a ... rapid overview of the essential elements of strategy in a tourism context. Annals of Tourism Research 37 (2010) (this book is) useful because it clearly focuses on the strategy and uses tourism-related case studies that provide a much greater impact, and an insightful and meaningful discussion on strategies in tourism. Anatolia 22 (2011)
(this book is) useful because it clearly focuses on the strategy and uses tourism-related case studies that provide a much greater impact, and an insightful and meaningful discussion on strategies in tourism. * Anatolia 22 (2011) *

Sommaire

Part I: Strategic Purpose: Ch 1 Introduction to Strategy; Ch 2 Mission and Purpose; Ch 3 Culture and Strategy; Part II: Strategic Analysis: Ch 4 The External Environment: PEST; Ch 5 The External Environment: Competition; Ch 6 The Internal Environment: Capability; Part III: Strategic Choice: Ch 7 Strategic Options; Ch 8 Strategic Directions and Methods; Ch 9 Strategic Evaluation; Ch 10 Organising and Resourcing; Ch 11 Managing and Monitoring; Ch 12 Strategy in Action; Index

Informations supplémentaires

Sku

GOR007741196

ISBN 13

9781910158623

ISBN 10

1910158623

Titre

Strategy for Tourism John Tribe (Professor, Professor of Tourism at Surrey University)

Auteur

John Tribe (Professor, Professor of Tourism at Surrey University)

État

Occasion - Très bon état

Relié

Broché

Éditeur

Goodfellow Publishers Limited

Année de publication

20160131

Nombre de pages

264

Prix

N/A

Note de couverture

La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.

Note

Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en très bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous.