Teach Yourself Marketing Jonathan Gabay

Name: Teach Yourself Marketing par Jonathan Gabay
SKU: 9780340859469
Price: 5.70 EUR
Availability: InStock

Teach Yourself Marketing Jonathan Gabay

€5.70

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SérieTybu

Résumé

- Do you want to understand the fundamental principles of marketing? - Do you need to promote your business, product or organisation better? - Are you looking for more creative marketing ideas?

Teach Yourself Marketing Résumé

Teach Yourself Marketing Jonathan Gabay

Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of marketing - is easy to follow with useful activities and exercises - includes a comprehensive jargon buster section - is suitable for anyone working in or studying marketing. Completely up to date for the competitive world of contemporary marketing TEACH YOURSELF MARKETING is indispensable for anyone who wants their business and career to succeed and continue to breed success.

Teach Yourself Marketing Avis

an excellent introduction -- Marketing Direct 20030801

À propos de Jonathan Gabay

J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.

Sommaire

The tools of the trade; shaping your marketing plan; the cost of marketing; identifying needs; some of the greatest imaginative thinkers; brainstorming; under the miscroscope - taking a closer look at your business; image is everything; branding in action; going on face values (imaginative design); generating demand; some inspire naturally - the rest use a PR consultant; direct response - from junk mail to jump marketing; from e-commerce to intelligent commerce; which agency is right for you?; sales and marketing - made for each other; the future - it's in your hands. Appendices: typical marketing production times; speak easy - jargon buster; useful contacts; recommended reading; recommended marketing courses.

Informations supplémentaires

Sku

GOR001776241

ISBN 13

9780340859469

ISBN 10

0340859466

Titre

Teach Yourself Marketing Jonathan Gabay

Auteur

Jonathan Gabay

Série

Tybu

État

Occasion - Très bon état

Relié

Broché

Éditeur

John Murray Press

Année de publication

20030328

Nombre de pages

256

Prix

null null null null null null null null null null

Note de couverture

La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.

Note

Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en très bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous.