Written by a senior Business Link adviser in the South East, this is a practical guide to setting up and running a small business. It includes down-to-earth advice on all aspects of small business start-up and development, including: * business planning * raising money * creating sales * pricing policy * management controls * ways to improve profitability * recruiting and developing staff * controlling costs * creating a winning action plan * exploiting e-commerce opportunities for business development. The book is packed with tips and examples, to provide a guide for anyone interested in following this route.