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Nous sommes Neutres au Carbone

Humanizing B2B Paul Cash

Humanizing B2B par Paul Cash

Humanizing B2B Paul Cash

€16.00
État - Comme neuf
Disponible en seulement 1 exemplaire(s)
Comme neufTrès bon étatBon état

Résumé

There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.

Humanizing B2B Résumé

Humanizing B2B: The new truth in marketing that will transform your brand and your sales Paul Cash

If you want to move products, you need to move people. And if you want to move people, you need to move minds.

This is what modern B2B marketing is all about.

It's time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.

There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.

This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today's demanding world.

PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.

JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Humanizing B2B Avis

For years I've been trying to convince my students and training attendees that LinkedIn is not and shouldn't be a sterile, boring and conservative place. Nothing B2B-related should be like that! Quite the opposite - valuable professionals usually are valuable and likeable people as well. The same is true for B2B brands - selling to other companies doesn't require acting as a robot, since all companies are made of people and we're all marketing and selling to other people. While browsing on NetGalley for new #businessbooks, I found a title that caught me with the same messages and values - 'Humanizing B2B' by Paul Cash and James Trezona, founders of Rooster Punk, a B2B Storytelling agency. It will be available by the and of April and it is a must for every B2B marketer. Just a couple of the stuff I've highlighted on my e-reader: - Paul and James have created five principles to show that humanized B2B marketing is not as complicated as it might seem - it's about people, not products; you need a purpose that's actioned; emotion is at your marketing code; likeability is transformational; and storytelling is your vehicle. - They have gathered useful models and tools for great storytelling (the Brand archetypes model, the five-stage Story framework model, etc.)

* NetGalley *

As someone who has worked in Marketing for 10+ years and always pushed that the human aspect is incredibly important, EVEN for B2B, I was excited to see this book come up in my list.

Although it's promoted to be due to the catalyst of the pandemic I believe that this book has been needed for a number of years, it's easy to read and gives marketers some tips on how to best implement a more human approach to B2B marketing.

Hopefully, we'll see more organizations take this approach in reality and not just read about it.

* NetGalley *

À propos de Paul Cash

Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling

James Trezona is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Sommaire

The Meteor is Coming 3

PART ONE: why B2B has to change

What You're Doing Isn't Working

The New Truth

Human to Human

PART TWO: humanizing B2B - what you need to know

The Way We Think

The Five Principles of Humanizing B2B

Storynomics

The Likeability Factor

The Undeniable Facts

Rise Up B2B

About the Authors

Acknowledgements

Informations supplémentaires

GOR011357473
9781788602518
178860251X
Humanizing B2B: The new truth in marketing that will transform your brand and your sales Paul Cash
Paul Cash
Occasion - Comme neuf
Broché
Practical Inspiration Publishing
20210427
216
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Le livre a été lu mais est néanmoins en bon état. Toutes les pages, ainsi que la couverture, sont intactes. Il présente une légère usure au niveau de la reliure. Le livre est d'occasion mais paraît neuf. La couverture du livre ne présente pas de trace d'usure et la jaquette est incluse, le cas échéant. Aucune page manquante ou endommagée, aucune déchirure, éventuellement un froissement vraiment minime, pas de texte souligné ou surligné, et aucune écriture dans les marges.