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Advanced GNVQ Travel and Tourism Options Ray Youell

Advanced GNVQ Travel and Tourism Options par Ray Youell

Advanced GNVQ Travel and Tourism Options Ray Youell

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Résumé

This text covers the latest GNVQ specification and is written in a friendly style. It follows the GNVQ exactly and contains all seven BTEC travel and tourism option units. The practical activities included throughout provide material for students to test their knowledge and comprehension.

Advanced GNVQ Travel and Tourism Options Résumé

Advanced GNVQ Travel and Tourism Options Ray Youell

Advanced GNVQ Travel and Tourism covers the latest specification and is written in a friendly and accessible style. It follows the GNVQ structure exactly and contains all seven BTEC travel and tourism optional units. The practical activities included throughout provide ample material for students to test their knowledge and comprehension. Case studies illustrate the theory with real life situations and suggestions for evidence gathering assignments are provided at the end of each element.

Sommaire

Unit 16: Travel agency operations. 16.1. Examine the requirements for running a travel agency. 16.2. Investigate the personnel requirements of a travel agency. 16.3. Examine the administrative procedures followed by travel agencies. Unit 17: Leisure travel services. 17.1. Investigate the development and structure of leisure travel services. 17.2. Investigate the package holiday and its market. 17.3. Investigate the process of making a package holiday booking in a retail travel agency. Unit 18: World-wide travel destinations. 18.1. Investigate major overseas destinations of UK originating tourists. 18.2. Analyse the appeal of overseas destinations to UK originating tourists. 18.3. Investigate overseas destinations for UK originating business travellers. Unit 19: Tour operations. 19.1 Investigate UK based tour operators. 19.2. Investigate UK based tours operators' products. 19.3. Investigate UK and overseas operational practices in tour operating. Unit 20: Tourist attractions. 20.1. Investigate tourist attractions within a locality. 20.2. Investigate the development of a tourist attraction. 20.3. Investigate the operation of a tourist attraction. Unit 21: Tourism development. 21.1. Investigate the impact of tourism development. 21.2. Investigate tourism development in a locality. 21.3. Investigate a tourism development in a developing country. Unit 22: Promotional techniques in travel and tourism. 22.1. Describe key promotional techniques used for marketing travel and tourism products and services. 22.2. Examine and prepare printed material for promoting travel and tourism products and services. 22.3. Examine the role of personal selling in relation to travel and tourism product and services. 22.4. Examine the role of advertising in promoting travel and tourism products and services.

Informations supplémentaires

GOR012421020
9780582293373
0582293375
Advanced GNVQ Travel and Tourism Options Ray Youell
Ray Youell
Occasion - Très bon état
Broché
Pearson Education Limited
1996-11-19
352
N/A
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