It is estimated that Internet advertising will be worth over a billion pounds by the year 2000 and it becomes usual to see advertising on the Web as many companies attempt to determine how it all works and how traditional advertising staff can transfer to Internet advertising. This book aims to give advertising representatives, agents and marketing managers the hands-on information they need to place professional quality advertising on the Internet, covering a wide range of topics including how the Internet is used for advertising, locating the Web sites that are most appropriate for specific advertising needs, negotiating advertising contracts and working with Web representatives, selling advertising space on a personal Web site, designing Imnternet advertisements and assessing their success.