This text, written by a successful salesman, gives simple, practical advice for all concerned in the crucial job of selling. Amusing anecdotes are interwoven through the text. The tips, stories and asides should benefit readers whether they are selling into the home, to businesses or to retailers. It has been written to encourage top salespeople "at the sharp end" and sales managers. There are numerous relevant examples. Tony Adams is the author of "Selling - Everything You Always Wanted to Know But Were Afraid to Ask".