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Managing People For Service Advantage Jochen Wirtz (Nus, S'pore)

Managing People For Service Advantage By Jochen Wirtz (Nus, S'pore)

Managing People For Service Advantage by Jochen Wirtz (Nus, S'pore)


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Managing People For Service Advantage Summary

Managing People For Service Advantage by Jochen Wirtz (Nus, S'pore)

Highly capable and motivated people are at the center of service excellence and productivity. Behind today's successful service organizations stands a firm commitment to effective management of human resources, including the recruitment, selection, training, motivation, and retention of employees. Organizations that display this commitment understand the economic payoff from investing in their people. Managing People for Service Advantage will give an insight on how to get HR right in service organizations, and how to get satisfied, loyal, motivated and productive service employees. This book is the ninth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Additional information

NLS9781944659332
9781944659332
1944659331
Managing People For Service Advantage by Jochen Wirtz (Nus, S'pore)
New
Paperback
World Scientific Publishing Co Inc (USA)
2017-11-15
91
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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