A humorous and stylish look at the world of the ned and the rise of ned culture in Scotland The rise of the ned over the past decade has increased sales of sportswear (none of which is ever worn to a gyml), baseball caps, prams, hologram pendants, large gold hoop earrings, knuckle-duster name rings, fortified wine, alcopops and energising sports drinks. It is a growth culture and it is big business...This handy guide includes key features such as ned dating and sex, ned offspring, ned fashion, neds and their cars and accessories, ned houses, ned nights out, ned icons, ned funerals, neds and employment and ned holidays. It also examines what the average ned does all day when not appearing on daytime TV chat shows, dodging DSS investogators, bailiffs and the local loan shark. A section on how the rich ned's lifestyle comparos to that of the poor ned was planned but, unfortunately, the differences were so slight it had to be cancelled.