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Strategic Corporate Social Responsibility William B. Werther

Strategic Corporate Social Responsibility By William B. Werther

Strategic Corporate Social Responsibility by William B. Werther


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Summary

Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issue that touches several aspects of an organization's operations.

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Strategic Corporate Social Responsibility Summary

Strategic Corporate Social Responsibility: Stakeholders in a Global Environment by William B. Werther

Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issue that touches all aspects of an organization's operations. The book covers the full range of CSR topics with Internet links to related issues and is supported by real-life mini-cases. It joins the US and European perspectives of the authors, recognizing cross-cultural trends that are developing at different rates and in different regions of the world.

Strategic Corporate Social Responsibility Reviews

"This books promises to be a new classic. It is authoritative and comprehensive, with excellent case studies, and it's written so as to be digestible by students." -- Marjorie Kelly BUSINESS ETHICS 20050701 "This textbook takes an innovative, imaginative, unique approach to the teaching of corporate social responsibility by providing a wealth of online sources, case studies, and print references to the general English-language literature of the CSR field." -- William Frederick 20051101 "The approach is unique as compared with other CSR texts on the market. It is precisely this novel approach that I think will appeal most to graduate students, who are looking for something different from their graduate school experience than just a lengthier repetition of the methods and materials covered in their undergraduate business school curriculums. Further, they [the students] want to see immediate practical applicability of the concepts and methods learned in the classroom to their present career responsibilities, and I think the issue/mini-case/web-based examples/discussion question format in Section II of the book does that particularly well. I would urge the adoption of such a text to the faculty who teach this course. This book's format is appealing for use in an MBA course in which students are more practically-oriented. Overall, I think that this is a good treatise on CSR for the graduate audience it is intended." -- Linda Clarke, Ph.D., J.D. 20051101 "The book maps the landscape of CSR, advocates a strategic approach taking global stakeholders into account, and presents a wealth of case studies to illustrate its points." -- SocialFunds.com 20060321 "There is not a single entrepreneur today who is not talking about corporate social responsibility (CSR). Werther and Chandler help us realize that once you see CSR in terms of its strategic implications for the core business you realize that well-understood business principles apply." -- Indian Management 20060718 "The text presents a careful selection of content, being organized in such a way that it stimulates learning and provides convenient access to the extensive CSR literature that is readily available on the internet. The authors leave it up to the readers to form their own opinion on controversial and debatable issues, providing guidance to accessing information on the internet by seeking out the websites and documentation (online). Part III of the book is an invaluable appendix that makes this publication on vital addition to any professional or business library. It is intended as an additional resource for the reader who is interested in information beyond the case study references and URLs provided throughout the book." -- Jose I. Galan Corporate Social Responsibility and Strategic Management 20070403 Hello Dr. Chandler, First of all - excellent CSR book. Your approach is comprehensive and fair. It simplifies teaching this course a great deal. Actually, in 4 years of teaching a CSR course - this is the first time I use a textbook! I will use it this summer. Thank you! JS Julia Sagebien, Ph D Associate Professor Dalhousie University -- Julia Sagebien 20070518 "I found the book to be very well organized and included interesting material and case studies. It is certainly of value added to anyone teaching CSR." -- Dima Jamali 20070921

About William B. Werther

William B. Werther Jr. is a founding Co-director of the Center for Nonprofit Management at the University of Miami. He is a Fellow and former Chair of the International Society for Productivity and Quality Research, a Fellow in the World Academy of Productivity Science, and former Chair for the Managerial Consultation Division of the Academy of Management. His teaching and research focus on strategy with its implications for human performance and corporate social responsibility. With 40 years of experience among nonprofit, government, and business organizations, Fortune, the Wall Street Journal, The Washington Post, and the Nightly Business Report (PBS) have sought his expertise. Public sector involvement includes work for the White House Conference on Productivity, the U.S. House of Representatives, NASA, and the Arizona State Senate. Private sector work includes Anheuser-Busch, Bell Canada, Citicorp, Fiat, IBM, State Farm, UPS, and scores of others. He is an award-winning author and teacher. In addition to more than 100 professional articles, his publications include Third Sector Management (Georgetown University Press, 2001), Human Resources and Personnel Management 5/E (McGraw-Hill, 1996), and other books translated into more than a half-dozen languages. He earned a Ph.D. (University of Florida, 1971) in Economics and Business Administration (Phi Beta Kappa). Prior to joining the faculty at the University of Miami in 1985, he was a Professor of Management at Arizona State University for 14 years. Additionally, he teaches at the Universidade do Porto (Portugal), where he serves as Visiting Professor each spring. David Chandler received his Ph.D. in strategic management and organization theory from the University of Texas at Austin. His research interests lie at the intersection of the organization and its operating environment. Theoretically, he is interested in explaining why organizations respond in different ways to the same environmental forces, as well as understanding the consequences of these different actions. Empirically, he is interested in studying these questions within the context of corporate social responsibility, organizational ethics, and firm/stakeholder relations. Since graduating with an undergraduate degree in American Studies: Politics and Government in 1991 (University of Kent, UK), David has divided his time between the United States, the UK, and Japan, working in the fields of business, politics, and education. In addition to his Ph.D., David has an M.Sc. in East Asian Business from the University of Sheffield, UK, an MBA from the University of Miami, FL, and an M.S. in Management from the University of Texas at Austin.

Table of Contents

Foreword by Mallen Baker Preface Why Corporate Social Responsibility Matters Plan of the Book Part I -- What is Corporate Social Responsibility? Chapter 1 - Toward a Responsible Society What is CSR? Corporate Strategy and CSR What CSR Is and Is Not The Evolution of CSR The Cultural and Contextual Assumptions A Moral Argument for CSR A Rational Argument for CSR An Economic Argument for CSR Why is CSR Important? Why is CSR Relevant Today? Increasing Affluence Changing Social Expectations Globalization and the Free Flow of Information Ecological Sustainability Beyond Trends to Contexts Questions for Discussion and Review Chapter 2 - CSR: Do Stakeholders Care? Do Stakeholders Care? Stakeholder Advocacy What do Stateholders Think? Is Wal-Mart Good for Society? Wal-Mart is King...Today Martha Stewart Living Omnimedia Consumer Reaction Investor Reaction So, Do Stakeholders Care? Questions for Discussion and Review Chapter 3 -- The Strategic Context of CSR The Strategic Lens: Vision, Mission, Strategy, and Tactics The Strategic Lens: The E.S.C.S. Framework The Strategic Lens: Environment Context Environmental Forces Propelling Greater CSR Positive Brand Building Brand Insurance Crisis Management Strategic CSR Questions for Discussion and Review Chapter 4 -- Implementation: The Integration of CSR into Strategy and Culture The CSR Threshold Where Do Firms Stand Today? CSR Business Plan of Action - Short Term CSR Business Plan of Action - Medium Term Overview of Implementation Implementation From a Strategic Perspective: Planning Implementation From a Firm Perspective: Action Questions for Discussion and Review Part II -- CSR The Issues and Case Studies Organizational Stakeholders Economic Stateholders Societal Stakeholders Chapter 5 --Organizational Issues and Case-studies Action vs. Intention - Enron Auditing CSR - Sweatshops Compliance: Ethics - Ethics Officers Compliance: Approaches - Voluntary vs. Mandatory Corporate Charters - Federalization Corporate Governance: Reporting - Sabanes-Oxley Act 2002 Corporate Governance: Boards - Corporate Boards Corporation - The U.S. Corporation Employee Relations - Ohio Employee Ownership Center Hypocrisy - The Body Shop Principle/Agent Conflict - Expensing Stock Options Research and Development - Asbestos Shareholder Activism - GlaxoSmithKline Stakeholder Relations - Ben & Jerry's Volunteering - Timberland Chapter 6 -- Economic Issues and Case-studies Advertising - Benetton Brands - BP Consumer Apathy - SUVs Cultural Conflict - Nike Diversity: Discrimination - U.S. Masters Diversity: Helpful Intent - Goodwill Industries Environmental Sustainability - Ford Fair Trade - Starbucks Finance - Citigroup Investing - SRI Funds Loans - Micro-loans NGO and Corporate Co-operation - Greenfreeze Philanthropy - Merck Profit - Hewlett Packard Wages - McDonald's Chapter 7 -- Societal Issues and Case-studies Community - Fannie Mae Corruption and Bribery - Legislation Country of Orgin - Conflict Diamonds Ethics - Teaching Ethics Globalization - U.S. Judicial Activism Human Rights - Union Carbide Internet - NGO Activism Legislation - Company Responsibilities Bill Litigation - Chiquita Brands Media - CNN Patents - Generic Drugs Patriotism - Tyco Science and Technology - Cloning Sex - Abercrombie & Fitch Universities and CSR - West Coconut Grove Chapter 8 - Special Cases of CSR Companies Doing CSR Well Bank of America Coca-Cola Fast-food Industry Heineken IKEA Johnson & Johnson Mattress Giant Microsoft (Bill Gates) Newman's Own Nike Pepsi Procter & Gamble Prudential Insurance September 11, 2002 Sony PlayStation Southwest Airlines Starbucks Companies Criticized for Their CSR Efforts American Airlines Bridgestone/Firestone Defense Contractors ExxonMobil Ford Genetically Modified (GM) Labeling Hewlett Packard McDonald's Video Game Industry Companies Trying to Do CSR Well Berkshire Hathaway Cadbury's Kraft Malden Mills Monsanto Nestle PETA Shell University of Nottingham Wal-Mart Companies Persevering Against All the Odds British American Tobacco McDonald's NBC Philip Morris Companies Part III -- Appendixes Appendix A - Directory of CSR-Related Organizations and Internet Links Appendix B - Directory of Online CSR Information Sources and Publications Appendix C - CSR Bibliography Books Journal Articles

Additional information

CIN1412913721G
9781412913720
1412913721
Strategic Corporate Social Responsibility: Stakeholders in a Global Environment by William B. Werther
Used - Good
Hardback
Sage Publications Ltd
2006-02-15
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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